About Us

As an imprint and partner of Carter Distributing, our company's story grows and continues with Premium Brands, Incorporated. Our ability to deliver, promote and service the industry is without parallel in our region, ad we welcome you to our online home.

When Bill Carter started Carter Distributing, the company has grown from selling 59,000 cases to nearly 2 million cases annually.

With warehouses in both Chattanooga and Cleveland, Carter Distributing is able to provide more than 1,200 businesses with the product they need.   Currently, the company spans a nine county service area, including Bradley, Hamilton, Marion, McMinn, Meigs, Monroe, Polk, Rhea and Sequatchie counties.


Carter Distributing is able to supply its customers with beer from some of the finest breweries in the world, including Abita Brewing Company, Anheuser-Busch, Big River Brewing Company, Blackstone Brewing Company, Boston Beer Company, Coors Brewing Company, Crown Imports, Diageo Guinness, E.J. Gallo Winery, Gambrinus, Heineken USA, Inbev, Lagunitas Brewing Company, Mike's Hard Beverage Company, Phusion, SAB Miller Brewing Company, Seagram, Terrapin Brewery and US Beverage.  Beyond beer, the company also has the capabilities to distribute non-alcoholic beverages including Double Cola.

Throughout its history, Carter Distributing has seen competition come and go from the Chattanooga area.  Currently, the local competitors are down to three.  Carter Distributing's upper management team has more than 300 years of combined experience, and they know they have superior execution, team spirit and work ethic to set them apart.

Carter Distributing contributes its ultimate success to its profound employee loyalty.   With nearly 80 employees on payroll, most of whom have worked for the company for decades, Carter Distributing is able to provide exceptional customer service, timely product distribution and professional marketing execution.   All of this contributes to the company's long term success.

Logistically, Carter Distributing is able to offer all the amenities of a large beverage wholesale company, including beer, colas and other non-alcoholic beverages.  

Premium Brands, a subsidiary of Carter Distributing, handles the distribution of all wines and spirits, including Mary Hill Wine.   The company became the first distributor in the United States to distribute Trianon Tequila.   

Both company warehouses are strategically located and provide more than 100,000 square feet of temperature-controlled storage and office space, including a spacious 5,000 sq. foot cooler which stays consistently at 36 degrees F.   Carter Distributing's industrious fleet  consists of 85 trucks, tractors, cars, vans and special event trailers.   

In attempt to provide the best quality products and customer service experience, Carter Distributing's warehouses are fully functional units with sales, delivery and merchandising all-in-one.  Uniquely, Carter Distributing is also home to an in-house professional print shop for full-color advertising.  With this convenience, there is no need to look any further for a place to print all types of marketing material.

Over the years, through consistently surpassing annual sales and distribution quotas, and leading the way to bringing new brands to the market, Carter Distributing has been recognized by several suppliers, including Heineken, Crown, Sam Adams, MillerCoors and Diageo, for outstanding performance.  The company has received numerous awards, including the High Life Achievement Award from Miller Brewing Company and the Legends Award from MillerCoors, which was awarded to Founder Bill Carter.